Marketing Research for a Company in Dubai Paper

Marketing for a Company in Dubai - Research Paper Example The marketing management department of Masafi generally divided its target audiences into three different market segmentation, such as psychographic segmentation, demographic segmentation and geographic segmentation. In terms of psychographic segmentation, the organization has targeted kids, young adults and women of all ages. The fresh fruit juices are effectively popular among the teenagers and kids. On the other hand, high quality mineral water bottle and fruit flavoured drinks are highly popular among the young college students, young office executives, middle aged men and women, and busy office executives. These products are of high quality. Therefore, it helps the marketing management department to conduct effective psychographic market segmentation for the target customers. In terms of demographic market segmentation, the organization generally targets both men and women for their differentiated products. Facial tissues are quite popular among the young ladies. On the other hand, high quality mineral water bottles are significantly preferred by the both men and women of all ages. In terms of income distribution, people of middle class and upper middle class income group are the major target customers as the o0rganization has developed cost based pricing strategy for the products (Ferrell, 2012). Last but not the least; the organization also has conducted geographic segmentation for its target customers in the developed marketing strategies.